off-page optimization is what gets your site out there and PR also makes people see your site and vist it. But i allways use both, ok i use off-page optimization a lot more then i do on-page optimization as with on-page optimization i only place links i have never really taged and titled my images as never saw the point. but i think you should always use both but i think off-page optimization will get you a lot better results then on-page optimization. this is just my point of view some one will come along and say different
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