When building your website you should always consider the links within your pages, a good navigation will help search engines navigate your site and get more pages indexed.
Try and only have important links on your page and if you do have to have links to less important pages for visitors then use this attribute on your links tags:
This attribute stops search engines from crawling these links which in turn also lowers outbound links on your page.
Another tip for optimizing links on your page is to use keywords that are relevant within links, here's an example of good and bad link keywords for a site related to cars:
BAD
Code:
<a href="/carLinks.html">Links related to cars</a>
GOOD
Code:
<a title="Car Links" href="/car-links.html">Car Links</a>
You'll notice in the above examples the better example has a file name that is related to the content and keyword, this allows search engines to be sure that the content is related to "car links" and your page is more likely to be higher in a search engine for "car links".
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