Facebook ads vs Google Adwords

**mwcole83** · 03-15-2010, 04:54 PM

Recently signed up for Facebook ads a week ago and am getting a lot of clicks back to my site. After adding their new tracking feature though it shows once they click to my site they are not staying on the page for very long. I am starting to wonder if I am targeting the right group or if Facebook ads is not that reliable. I also use Google Adwords and am receiving quality clicks and way longer visit time. Has anybody else seen a difference between Facebook and Google ad programs? Which one do you prefer, if any?

**Silver** · 03-15-2010, 04:59 PM

I like facebook ads more than adwords because adwords is far too complicated in places, the key to success is keep trying, see which adverts get the best ctr and if your visitors aern't staying long then yes you should revalute the people you are targeting.

**mwcole83** · 03-15-2010, 05:10 PM

I originally put a small amount of money into Facebook ads so I am definitely going to see it through to the end of the funds. Hopefully things will turn around after I evaluate my targeting, so I can reinvest. Thanks

**Dismatikz** · 03-16-2010, 03:20 AM

I don't really have much use for either Adwords of Facebook Ads. I tried both and both ended up being a waste of money. I value natural traffic from working hard.

**Moneyjack** · 03-16-2010, 05:26 AM

The best way is to find out is through experimentation. Try both for a while and see what works best.

**lamposproject** · 03-16-2010, 09:50 AM

It seems that Facebook Ads are way better than the Google Adwords, because I think most of the advertisers believe that Facebooks ads are great potential traffic than other portals if you analyze.

**keerthi143** · 03-17-2010, 08:11 PM

Facebook ads are far better than google adwords , i have been using google adwords from past 2 years and facebook ads from 6 months and amazingly i am getting most of the visitors from facebook ads only..

**psycho_geek** · 03-18-2010, 07:30 AM

It is quite difficult to find the correct keywords and get traffic with Google Adwords since there is so much competition. I found Facebook ads to be better for some specific offers.
That said, I prefer not to use PPC and rather would work up on my SEO to get organic traffic. It is really worth it in the long run.

**unique** · 03-18-2010, 07:57 AM

hm. I'd say that Facebook ads tend to consume themselves very quickly. I also find adsense less convincing since they are more popular and basically everyone that has seen a web page knows about them. With Facebook is a bit more 'personal' too, but it all depends on the site which you want to advertise ultimately.